Ford India has witnessed a sales decline for the Month of November 2018. The company sold 19,905 vehicles last month, a 26% decline when compared to 27,019 vehicles sold in the same month last year.
The sale in the domestic market for the month of November 2018 stood at 6,375 vehicles as against 7,777 units in the same month last year. Exports were recorded at 13,530 vehicles as compared to 19,242 units in November 2017.
Ford India, like other automobile companies in India have not had a great festive season this year. Various macro and micro economy factors such as rise in the prices of crude oil, rise in retail prices of fuel and onetime payment of three years’ insurance premium have affected customer sentiments which has resulted in subdued sales across the Industry.
Anurag Mehrotra, president & managing director, Ford India, said, “With consumer sentiment continuing to be low due to the general economic situation, we expect continued volatility in fuel prices and inflation to cause headwinds for the passenger vehicle industry”.