Honda 2Wheelers India has announced an exclusive brand association with the most awaited 3D movie of the year – ‘2.0’. Scheduled to be released today, 2.0 is the most expensive Indian film of all time with an estimated budget of Rs 543 crore. The collaboration is the magnum-opus of the Indian cinema as superbikes come together with superheroes.
Honda will further power the 2.0 fandom in India. Akshay Kumar’s autographed X-Blade motorcycles will be available exclusively for all the 2.0 fans at Honda touchpoints. Honda will unveil exclusive content of 2.0 to enhance customer experience at various touchpoints through online & on-ground customer engagements.
Speaking on the association, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said – “We found striking similarities between 2.0 (#2Point0) and Honda in terms of usage of technology. This Film association powering the mega cinematic experience of the Indian Cinema – 2.0, is the extension of Honda’s Joy of Fun Riding. All 2.0 fans will get to feel the passionate rush of Honda DNA with exclusively autographed X-Blade motorcycles. So stay tuned to check on Honda customer engagements with 2.0!”