Underlining its endeavour to provide exciting experiences every-time, MG Motor India has introduced the ‘MG Brand Anthem’. The anthem has been developed with BrandMusiq, Asia’s pioneering sonic branding agency based on key brand characteristics which have been translated into a sonic identity.
As per the company, The anthem fuses modern sounds such as ‘trap’ and ‘neo-electronica’ with timeless brass arrangements such as the saxophone. The MG brand anthem is an extension of the carmaker’s value proposition as an automotive manufacturer of the future which draws inspiration to innovate from its rich brand legacy of over 95 years. The anthem has been composed by Rajeev Raja, Reuel Ferreira, and Merlyn D’Souza.
Speaking on the introduction of the brand anthem, Pallavi Singh, Head – Marketing, MG India, said, “MG’s unique legacy and focus on innovation have passed the test of time for over 9 decades. As we enter the latest phase of our brand evolution, it made sense to have these two unique aspects reflected in one cohesive sonic identity. The initiative is yet another step towards the launch of the MG brand in India for our future customers, with an objective of enabling exciting experiences every-time. The MG brand anthem is the perfect embodiment of MG’s ultramodern sensibilities mixed with our rich brand heritage.”
Rajeev Raja, Founder of BrandMusiq, said, “We are absolutely thrilled to have created the sonic identity for a brand as iconic as MG. The MOGO® and MOGOSCAPE® truly reflect the brand’s unique persona and values.”