Moving forward, Porsche has decided to no longer offer diesel powered vehicles. As per the company, the demand for diesel powered vehicles is on the lower side. The diesel share of worldwide Porsches was 12% in 2017 and the company has not had a diesel in its portfolio since February of this year.
Furthermore, Porsche says that Interest in hybrid models is already taking off. 63% of the Panameras sold in Europe, for example, are hybrid models. With the Taycan, Porsche will bring its first purely electric sports car to the market in 2019 – its manufacture is CO2 neutral and it is supplied with green electricity via an ultra-fast charging infrastructure spread over Europe. By 2025, every second new Porsche vehicle could have an electric drive – either hybrid or purely electric.
“Porsche is not demonising diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect,” says Oliver Blume, CEO of Porsche AG.
Blume stresses: “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future.”