Suzuki Launches New ‘Joy of Safety’ initiative to create Awareness

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Suzuki Launches New ‘Joy of Safety’ initiative to create Awareness

By | 2019-02-14T20:07:58+00:00 February 14th, 2019|Categories: Bike News, Suzuki 2 Wheelers|Tags: |0 Comments

Many Indian riders are unaware of basic safety aspects of riding a two-wheeler. Either they don’t know ore are negligent towards basic safety measures such as putting on a helmet or checking tyre pressure, measures that can one day save their precious life.

In a bid to promote safety and create awareness among riders, Suzuki Motorcycle India Private Limited (SMIPL), is conducting a safety initiative called ‘Joy of Safety’ at 28 dealerships across the country. The ‘Joy of Safety’ safety initiative for customers is aimed at improving not just the rider’s safety, but also the overall rider’s ecosystem.

The initiative was kicked-off with a customer engagement activity at the GL Suzuki dealership in Delhi through a concept training activity conducted at the premises. Suzuki Motorcycle India will be leveraging its dealership network to engage with the customers and enable them to gain a better understanding of their vehicles, a basic riding and vehicle dynamics; and help them in applying this learning on the roads and emerge as better riders. Subsequently, practical riding sessions will also be included as a part of ‘Joy of Safety’ initiative.

Suzuki also conducted a safety programme last year where it distributed helmets for free.

At the kick-off of the ‘Joy of Safety’ initiative, Mr. Devashish Handa, Vice President, SMIPL said, “As a socially responsible corporate, Suzuki Motorcycle India is committed to work towards welfare of the society it is a part of. Towards this commitment, we are pleased to roll-out the Joy of Safety initiative for our customers with the support of our dealer partners. A good-rider is someone who doesn’t just ride fast, or for long-distances; but also the one who rides responsibly. Acknowledging the safety of oneself and that of all stakeholders in the ecosystem is a trait inherent to a responsible biker. Suzuki Motorcycle has always invested in creating exciting riding experiences with a sense of responsibility towards safety of the society to which it belongs. This is yet another step in that direction.”

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